Selling Skills Focus activity around Sacred Contact Time

Telemarketing Team

Leading sales training with a telemarketing team, in answer to the question, ‘What’s the best time of day to connect with the people on your list?’ After discussion we settled on 10 am to 12:15 pm, then 2:15 pm to 4:15 pm.

Next question, ‘What time do you go to lunch?’

One team member revealed regularly taking their lunch break 2 pm – 3 pm each day. Why? Because it was preferred to have lunch at that time.

‘So, you’re continuing to call prospects through the standard lunch hour,1 pm to 2 pm, a time of day with a lower connect rate. Then at 2 pm, when people are coming back from lunch, that’s when you take your lunch?!’

 In many businesses, 9 am to 12:15 pm and 2:15 pm to 4:15 pm is Sacred Contact Time. The key contact hours of the day are devoted to staying in touch with the people that matter, our valued prospects and clients.

Previous Case Study
Customer Service What’s the big picture benefit?
Menu