Business Writing
'How To Identify and Fix Common Writing Mistakes That Make You Look Unprofessional'
Have you ever composed a document only to find the reader misunderstood your intentions or became confused? Poor writing is like turning up in an ill-fitting suit. It diminishes your credibility.
Now you can learn to write with greater economy, clarity and empathy with the Brainpower Business Writing course. You'll master the 20% of writing techniques and 'best practices' that improve your writing by 80%.
Using the techniques you'll learn about in this course, you and your team will be able to write...
- Letters that convey professionalism and warmth
- Proposals that persuade your reader to agree or buy
- Memos that convey your ideas with brevity and clarity
- Reports that present facts and opinions clearly and concisely.
- e-mails that communicate your ideas efficiently.
Topics covered
The Brainpower Business Writing course covers the core techniques and skills you need to produce an immediate impact to the quality and clarity of your writing. Topics include:
- What's the 'readability index' of your writing? You learn a simple formula to find out.
- How to refine and edit your writing, using your own writing sample
- Useful brevity tricks: using active voice, eliminating unnecessary words and avoiding qualifiers
- How to make every word count: avoiding repetition and redundancy
- Standard register: when to use formal and informal registers
- Plain English: avoiding complex language and reducing sentence length
- Style: How to improve your writing style using strong verbs and simple direct sentences. Write the way you speak.
- Clarity: Be positive; be specific; bullets; avoid idea gaps and blind spots.
- Tone: write with the reader in mind; 'I' vs. 'You'; saving face; WIIFM - What's In It For Me?
- Grammar: common grammar mistakes.
- Punctuation: How to use commas, apostrophes and contractions correctly.
- How to combat writer's block using freewriting, memory mapping and conversation
- E-mail: how to format your e-mails for readability, style and 'netiquette'
- Respect: vocabulary for gender, race and disability
- Readability: best fonts and layouts for online and paper-based material
- Further resources: style guide and thesaurus
- Makeover checklist: summary page to use from now on
By understanding and mastering each of these areas, you'll be able to compose more effective business documents in a variety of business situations. Click here to enquire.
The Brainpower difference: How we present
What motivates adults to learn? Adults learn when they are actively involved and given the opportunity to share their experience and expertise.
People remember only 5% of what they hear in a lecture. So what can we do to make training more memorable?
Brainpower Training draws on research* which shows interactive discussion increases retention to 50%.
Our experienced and qualified facilitator tailors the workshop to your group by:
- triggering interactive discussion
- leading brainstorming exercises
- asking quality questions
- comparing case studies
These open-ended exercises help people discover for themselves what you want them to know.
* National Training Laboratories, Bethel, Maine, USA.
Our facilitator adapts and
customises the presentation to suit the
specific needs of you and your team
Our facilitator tailors the presentation to match your specific needs.
You'll makeover your own writing sample on the spot and walk out with your writing transformed. And you'll also have a 100% self-correcting checklist to work with every time you write.
'Does the training include
any additional materials?'
Yes. All Workshop participants receive a reader-friendly, illustrated workbook to refer to during and after the course. You'll also be presented with a Certificate of Achievement for successfully completing the course.
'But is it really worth it? How do I know this is a wise investment?'
Using the techniques you learn in the Brainpower Business Writing course, you'll be able to increase the clarity, effectiveness and persuasiveness of every written communication you produce at work.
That’s a significant productivity boost, when you think about how much of your work day you devote to writing or typing reports, proposals, instructions and e-mails.
You'll be able to express instructions with greater clarity, using fewer words saving you time and avoiding confusion and misunderstanding.
Your proposals or sales documents will come across with more persuasive force.
Your ability to handle e-mail communications quickly and professionally will save you time and help you get more done.
These improvements can add up to thousands of dollars worth of increased productivity in the course of a year. Your investment in a Business Writing course is easily justified.
'Act now to master the skills of clear, persuasive writing'
Don't wait to accelerate your organisations success. Enroll your team now so your organisation can start communicating more clearly and persuasively.
No Risk Guarantee
You have peace of mind knowing you are not only getting great value for money, but also results that positively impact performance.
Our guarantee is simply this:
If you are not 100% happy and delighted with your workshop, we will either refund the difference between what you paid to what you think it was worth or we'll continue to work with you for free until you achieve the outcomes you reasonably expected.
Call us on 1300 661 555. Our Support Team are happy to answer any questions you may have and walk you through your options.Questions? Enquiries?
You'll find the answers to most of your questions on the Frequently Asked Questions page.
If you can't find what you're looking for, please contact us and our Support Team will respond to your enquiry with priority.